About Me


Hey everyone, I am Roberto Leon, a fashion photographer/ lifestyle blogger/ student located in Madison, WI.  I am currently studying Psychology and Life Sciences Communication at the University of Wisconsin- Madison, in order to pursue a career in the fashion industry.

Like any other teenager in the Midwest, most of my fashion information was introduced by Tyra Banks’ TV show “Americas Next Top Model” Soon after I began to develop something that can only be described by the most cliché phrases, a passion for fashion.

Being born and raised in a small town in rural Mexico, I developed a rebellious attitude towards image and social conformity which can be seen through some of my fashion styling choices. I believe my photos to be aesthetically beautiful, but something that says something about our time.

I really hope you enjoy my work and hopefully my style.

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